Final Assignment
Written assignment (case, essay)
Activity brief
BBA323 Total Quality Management
Online campus
Professor: Antonia Koumproglou | antonia.koumproglou@euruni.edu
Description Question One (600 words):
A. Please introduce your own definition of Business Excellence within the perspective of sustainable development. Provide a critical fully-referenced definition and critical discussion. Please discuss lean six-sigma and benchmarking as enablers of business excellence
B. Please select an organization which is renown for its Business Excellence on operational and strategic level and provide a critical account of its Business Excellence model and the TQM metrics used to gauge its performance

ORDER BBA323 Total Quality Management coursework Here


Question Two (600 words):
Apply the Malcom Baldridge Business Excellence Framework in your given organization in order to:

  1. Mention its strategic quality mission, vision and corporate values.
  2. Discuss its strategic quality planning and the role of leadership in its successful implementation.
  3. Analyze critically the alignment the organization achieves between customer focus and internal processes.
  4. The role of Human Resources in the successful achievement of Business Excellence.
    Conclusion (300 words): Why are companies striving for business excellence better suited for global competition?
    Format This activity must meet the following formatting requirements:
    • Font size 12
    • Double-spaced
    • 1500 words
    • Harvard Referencing System
    • pdf only
  5. Goal(s) • Describe the TQM strategic process and its stages within the tourism organizations
    • Gain knowledge of the different programs and policies of TQM design, implementation and follow up within the tourism firms
    Due date Date: 17th September 2021 at 14.00h CEST
    Weight towards final grade. This activity has a weight of 60% towards the final grade.
    Learning outcomes
  6. analyze the principles, theories, concepts and dynamics of TQM;
  7. apply these principles and tools in case study analysis;
  8. develop planning, research, analytical and problem-solving skills through case studies of real business situation;
  9. integrate the concepts &techniques learned through application in the preparation of case study analysis.
    Assessment criteria
    Rubric: written assignment see below
    Rubric: written assignment
    Criteria Accomplished (A) Proficient (B) Partially proficient (C) Borderline (D) Fail (F)
    Problem
    identification
  10. The business issue has been correctly identified, with a competent and comprehensive explanation of key driving forces and considerations.
    Impact on company operations has been correctly identified.
    Thorough analysis of the issue is presented.
    The student correctly identified the issue(s), taking into account a variety of environmental and contextual drivers. Key case information has been identified and analyzed.
    The student correctly identified the case (issues), considering obvious environmental/contextual drivers. There is evidence of analysis, but it lacks depth.
    The student correctly identified the issue(s) but analysis was weak. An absence of context – the work is basically descriptive with little analysis.
    The student failed to correctly identify the issue(s); analysis was incorrect or too superficial to be of use; information was misinterpreted.
    Information gathering
  11. The student showed skill in gathering information and analyzing it for the purposes of filling the information gaps identified. Comprehensive and
    relevant.
    Relevant information gaps were identified and additional relevant information was found to fill them. At least two different types of sources were used.
    The student demonstrates coherent criteria for selecting information but needs greater depth.
    The student correctly identified at least one information gap and found relevant information, but which was limited in scope.
    Some evidence of sound criteria for selecting information but not consistent throughout.
    Needs expansion.
    An information gap was identified and the student found additional information to fill it.
    However, this was limited in scope. Weak criteria for the selection of necessary information.
    Information was taken at face value with no questioning of its relevance or value. Gaps in the information were not identified or were incorrect.
    Conclusions The student evaluated, analyzed, synthesized all information provided to create a perceptive set of conclusions to support the decisions and solutions.
    The student evaluated, analyzed and synthesized to create a conclusion(s) which support decisions and solutions.
    The student reached conclusions, but they were limited and provided minimal direction for decision-making and solutions.
    The conclusion was reasonable but lacked depth and would not be a basis for suitable strategy development.
    The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand.
    Solutions The student used problem solving techniques to make thoughtful, justified decisions about difficult and conflicting issues. A realistic solution was chosen which would provide maximum benefit to the company. Alternative solutions were explored and ruled out.
    The student used problemsolving techniques to make appropriate decisions about complex issues. Relevant questions were asked and
    answered. A realistic solution was chosen. Alternatives were identified, explored and ruled out.
    The student used problemsolving techniques to make appropriate decisions abou simpler issues. The solution has limited benefit but does
    show understanding of implications of the decision. Alternatives were mentioned but not explored. The student used problem solving techniques to make decisions about simpler issues but disregarded more complex issues. Implications of the decision were not considered.#
  12. Alternatives were not offered.
    The student formed a conclusion, but it was not reasonable. It was either unjustified, incorrect or unrelated to the case in hand.

Task
• Individual Project in a Report format
• THE 8 TQM MANAGEMENT PRINCIPLES APPLIED TO THE HOSPITALITY INDUSTRY (LA BADIRA HOTEL) – Students will need to make their own
research on LA BADIRA, Leading Hotel of the World at Hammamet, Tunissia
• The individual Report need to answer and to apply actions to the 8 TQM Principles, from the perspective of LA BADIRA Hotel General Manager.
o 1.-) Briefly Introduction of LA BADIRA HOTEL
o 2.-) The 8 TQM Principles. You as the GM, how would you apply the TQM Strategy to LA BADIRA Resort Hotel ?

▪ Give your opinion, comment and explain the added value the system brings. It is a totally open and free approach as far as you put in
context, define and justify your choices.
Formalities:
• Wordcount: 3000
• The presentation may be structured according to the above referred structure and should include cover page, table of content, introduction, well explained
and commented points using critical thinking approach (why, what & how), bibliography and appendix
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission: Week (8) – Via Moodle (Turnitin). Specific day will be loaded on Moodle due date 24 h later of last webinar week 8.
Weight: This task is a 60% of your total grade for this subject.
It assesses the following learning outcomes: TQM, TQM Planning, TQM Strategies, TQM follow up, Measuring & tracking performance

ORDER YOUR NURSING COURSEWORK HERE

BBA323
TOTAL QUALITY MANAGEMENT
MID TERM EXAM
40%
Task

Essay Questions (10 questions)
o 1.-) What is the Quality definition & the different perspectives? Please explain and define
o 2.-) Which are the Principles of Quality Management? Please explain
o 3.-) What do we mean by Perceived Service Quality? Explain and highlight the implications
o 4.-) What is Service Total Commitment in the Hospitality Industry? Please explain and illustrate
5.-) Explain the Service Encounter Triad in the Hospitality Industry.
o 6.-) What is the definition of Total Quality Management (TQM) and how is it structured?
o 7.-) What are the Four P´s in TQM? Please define & explain
o 8.-) Integrating TQM into the policy & strategy of the organization. Please explain the key steps in achieving it
o 9.-) What is SRC & Ethics in companies, please explain. What is your position in that respect?
o 10.-) What are the 14 Principles of Deming? Please define and explain
• Formalities:






Wordcount: 3000
The presentation may be structured according to the above referred structure and should include cover page, table of content, introduction, well explained
and commented points using critical thinking approach (why, what & how), bibliography and appendix
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
2 hours time to complete
Submission: Week (4) – Via Moodle (Turnitin). Specific day will be loaded on Moodle due date 24 h later of last webinar week 4.
Weight: This task is a 40% of your total grade for this subject.
It assesses the following learning outcomes:

Outcome : covers Foundations of Quality, Service Quality concepts and dimensions, TQM, TQM & Strategic planning

Final Paper

For the Final Paper use the U.S. Postal Service (USPS) as the main organization to critically analyze and provide suggested improvements steps/actions based on what you have learned in this course to help the company achieve performance excellence. Use the Xerox case study that can be found in the textbook as a sample. Also, refer to the Healthcare’s Horizon article found through:

  • http://asq.org/pub/sixsigma/past/vol2_issue2/stahl.pdf (Links to an external site.)Links to an external site.

Please create a critical analysis through answering the following:

  • The Total Quality Management methodologies or practices that the organization uses or plans to use to align performance excellence with its business objectives,
  • Knowledge of Total Quality Management marketing that focuses on meeting customers’ needs and practices to help build a customer-focused culture.
  • Evaluate techniques to enhance design of work processes, process control, and process improvement,
  • Examine tools and techniques that support Six Sigma philosophy, quality in product design, process design, and/or statistical process control (SPC) for monitoring either the company’s service processes. Illustrate by using at least two relevant charts or figures in describing the tools and techniques.

Writing the Final Paper
The Final Paper:

  • Submit the assignment as an MS Word document.
  • Must be 2,400 – 3,500 words (excluding title page and references page) in length, double-spaced and formatted according to APA style as outlined in the Writing Center. Contextual (Level One) headings must be used to organize your paper and your thoughts. Must include a title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must address the topic of the paper with critical thought.
  • Must utilize at least four scholarly and/or peer-reviewed sources from the Library in addition to the textbook.
  • Must document all sources in APA style, as outlined in the Writing Center.
  • Must include a separate reference page, formatted according to APA style