BUS 622 Week 5 Assignment Integrated Marketing Communication Strategies

Mentor Company FedEx

Prior to beginning work on this assignment, review Chapter 13: Global Marketing Communications Decisions I, Chapter 14: Global Marketing Communications Decisions II, and Chapter 15: Global Marketing and the Digital Revolution. This assignment will be incorporated into your Week 6 Final Paper. 

Part 1: Integrated Marketing Communication Strategies (IMC)

This assignment will be incorporated into your Week 6 Final Paper. The purpose of this part is to analyze an Integrated Marketing Communication (IMC) campaign of the mentor company you selected in week 2 assignment. Prior to beginning work on this part of your assignment, watch the BUS622 Week 5 video above with Dr. Avisha Sadeghinejad, Program Chair for MA and BA Marketing Programs. Then:

ORDER A PLAGIARISM FREE PAPER HERE

  • Identify an IMC campaign for your mentor company.
  • Choose  at least four examples of that campaign across different types of media (e.g., TV, print advertising, digital ads, Outdoor ads, social media ads, etc.). Remember to choose at least one print and one digital. Provide a copy of the image you find or the URL link to the ad in your paper. Hint: To find ads, search the web, moat.com, or major advertising publications such as Adweek, for articles about your brand’s ad campaign. Searching your company’s YouTube channel, Twitter account, FaceBook Page, or other social media platforms for recurring ad messages would be helpful too. Pay attention to find unified ads across various media.
    • Analyze the ad in each medium while describing how the medium’s unique characteristics is being used to display the ad.
    • Explain what elements unify the campaign across different media to make it count as an IMC.
  • Once you completed the previous steps, then identify another marketing communication activity from your mentor company other than advertising (such as sales promotion, sponsorship, product placement, personal selling, direct marketing, etc.) all of which were outlined in the reading.
    • Describe it in details and provide a link to a visual component of the activity.
    • Compare it to the IMC campaign you identified and discuss to what extent they are aligned and would tell the same story for the brand. Also,discuss one strength and one weakness of this marketing communication activity.

Part 2: Global Brands, Cultures and Advertisement

  • Select two advertisements for the same product and from the same medium but targeted for a different country (e.g., a magazine ad for Pepsi in the US and in China, both from same campaign Or a digital ad banner for Colgate toothpaste in the UK and in Saudi Arabia). Include a copy of those advertisements in your work and provide a brief explanation of the ads.
  • Examine how these advertisements reflect the two cultures.
  • Discuss your position in the standardized vs. localized debate.
  • Explain what kind of appeal is used for the ads and if you would choose a different appeal for it. Provide your rationale.

Hint: To find ads, search the web, moat.com, or major advertising publications such as Adweek, for articles about your brand’s ad campaign. Searching your company’s YouTube channel, Twitter account, or other social media platforms for recurring ad messages would be helpful too.

The Integrated Marketing Communications assignment

  • Must be three to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Center’s APA Style (Links to an external site.) resource.
  • Must include a separate title page with the following:
    • Title of assignment
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least two scholarly sources in addition to the course text.
  • Must document any information used from sources in APA style as outlined in the Writing Center’s Citing Within Your Paper (Links to an external site.) guide.
  • Must include a separate references page that is formatted according to APA style as outlined in the Writing Center. See the Formatting Your References List (Links to an external site.) resource in the Writing Center for specifications.

ORDER YOUR BUSINESS CLASS COURSEWORK HERE

Ashford BUS 622 Week 6 Final Paper Global Marketing Plan Part 2 [WLO: 4] [CLOs: 2, 3, 4, 5]

Global Marketing Plan Part 2 [WLO: 4] [CLOs: 2, 3, 4, 5]. Due by Day 7. Prior to beginning work on this assignment, watch the BUS622 Week 6 video with Bill Davis, Program Chair for BA of Operations and Analysis, available in the online classroom.

With this assignment you will complete the Global Marketing Plan for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5 and make any adjustments to the work from any recommendations in your gradebook.

For this assignment, you are required to upload your work to your ePortfolio in addition to Waypoint. Learn more about Folio, Ashford’s ePortfolio tool, by viewing the Folio Quick Start Guide.

In your paper,

  • Under an Executive Summary headingo Summarize the rational of your plan.
  • Under a Situation Analysis heading
    o Analyze the environmental situation of your mentor company in the country you selected in oneof these regions: Latin America, Middle East, and Africa. Your environmental analysis must contain demographic, economic, trade, social, cultural, legal, regulatory, and political factors. (Hint: Refer to your Week 2 Global Marketing Plan Part 1 assignment).o Discusshowmarketresearch,informationsystemsandbigdatawillhelpyouunderstandthe region better.
  • Under a General Strategy heading
    o Explain your segmentation, targeting, and positioning strategy for that line of product in the newregion (Hint: Refer to your Week 3 Twitter Advertising Analysis for Target Marketingdiscussion).
    o Discussyourmarketentrystrategyincludingexportsellingandsourcingactivities,ifany.
  • Under a Specific Plans and Strategies headingo Explain your competitive advantages strategies to compete against five industry forces.o Formulatethe4Ps:
    • Product and brands (Hint: Refer to Part 2 of your Week 4 Product Branding discussion)
    • Price
    • Place
    • Promotion with a special focus on digital media and IMC (Hint: Refer to your Week 5 Integrated Marketing Communications assignment)o Discuss the company’s CSR and social responsiveness strategies particularly in the selected region.

Bus-622-week-3-discussion-2

Prior to beginning this discussion, please review Chapter 8: Importing, Exporting, and Sourcing, and Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text.

When writing your post, you should consider the four different strategies for entering the global market:

  1. Direct and indirect exporting
  2. Licensing and franchising
  3. Joint ventures
  4. Foreign direct investment

In your post, you will

  • Pick two strategies from the above list for entering the global market. Assess the strengths and limitations of each strategy.
    • Now, select one of these companies: Walmart, Dunkin’ Donuts, Starbucks, McDonald’s, or Target.
  • Explain what strategies these companies used when entering the global economy.
    • What prior research was conducted?
    • How well did they understand their target marketing environment?
  • Analyze the export marketing strategies the companies used.
    • What decisions were made concerning product design, pricing, distribution channels, advertising, and communications—the marketing mix?
    • What lessons did they learn from their success in the global marketplace?

Your initial discussion post should be 250 words. Cite your textbook and any other sources used to support your ideas. You may refer to Ashford University Writing Center’s APA Style resource.

BUS 622 Week 3 Discussion 1.

I need help with a Marketing question. All explanations and answers will be used to help me learn.

By performing market segmentation, marketers can generate the strategic insights needed to devise the most effective approaches. The process of global marketing segmentation begins with the choice of one or more variables to use as a basis for grouping customers.

Explain market segmentation variables and use a company as an example for that type of segmentation.

  • Explain what variables were used by your mentor company (chosen during your Week 2 Global Marketing Plan Part 1) for segmenting the market and discuss your rationale for each.
  • Analyze your mentor company’s targeting and positioning strategy in the region you chose.
    • To support your answer, go to your company’s Twitter (Links to an external site.) account and find and post a copy or provide the link to at least two tweets in your initial post that reflect your company’s targeting and positioning strategies.

Your initial discussion post should be 250 words and must reflect at least two theories or frameworks discussed in the text (do not forget in-text citations). Cite your textbook and any other sources used to support your ideas. You may refer to Ashford University Writing Center’s APA Style (Links to an external site.) resource.

Bus 622 week 2 discussion 2

In your initial post,

  • Explain how Amazon Go needs to employ electronic data interchange (EDI) and efficient consumer response (ECR) to effectively and efficiently manage its stores.
    • Your explanation can be around one specific example of a grocery item.
  • Analyze how Amazon takes advantage of big data analytics and its advanced customer relationship management (CRM) to improve employees’ productivity, enhance corporate profitability, and, above all, create customer loyalty.
  • If Amazon Go decides to expand globally and even dominate a domestic market, would they need to acquire information through direct perception? Why or why not?
    • Take into consideration both the Xbox and TOMs examples in the text.

Your initial discussion post should be 250 words. You must use two credible articles to support your analysis. Cite your textbook and any other sources used to support your ideas. You may refer to Ashford University Writing Center’s APA Style (Links to an external site.) resource.

ORDER YOUR COURSEWORK HERE

Ashford BUS 622 Week 4 Discussion 1 Product Branding [WLO: 1] [CLOs: 1, 2, 3]

Product Branding [WLO: 1] [CLOs: 1, 2, 3]. 1st post Due by Day 3. Prior to beginning work on this discussion, review Chapter 10: Brand and Product Decisions in Global Marketing, the article Disneyland Paris: A Case Analysis Demonstrating How Glocalization Works, look through Forbes’ list of The World’s Most Valuable Brands, and watch The Billionaire Behind the Space Jump video.

There are a number of factors that can help a company build its product brand. Considerations in building a brand will require an understanding of both product concepts and branding concepts. Both Red Bull and Disney are among the many listed brands you will find in The World’s Most Valuable Brands list.

Part 1:

• Explain the concept of brand image and brand equity for Red Bull.

  • Explain why Red Bull’s global marketing activities are so heavily invested around extreme sports and events that are associated with excitement and movement.
  • Identify at least five examples of brand extensions and co-brandings that Disney has implemented besides Disney Parks. Briefly explains each example.Part 2:
  • Choose a country in Asia (e.g., Japan) and a country in South America (e.g., Brazil) where the mentor company you identified in your Week 2 – Global Marketing Plan Part 1 assignment currently has a presence.
  • Explain what similarities and differences you see in the product and/or brand between the two countries using Maslow’s hierarchy of needs, cultural perceptions, and strategic alternatives in global marketing.

Ashford BUS 622 Week 4 Assignment Walmart Case Study [WLO: 3] [CLOs: 2, 3, 5]

Walmart Case Study [WLO: 3] [CLOs: 2, 3, 5]. Due by Day 7. Prior to this assignment, review Chapter 12: Global Marketing Channels and Physical Distribution and analyze Case 12-1: Can Walmart Crack the Retail Code in India? carefully. Review the Intro and Company Profile sections in the Walmart Case Study interactive.

Your assignment has two parts. Part A will be based on a case in Chapter 12, and Part B will be built upon your Final Paper about Walmart from your BUS621: Leadership and Teamwork course.

Introduction

Walmart today is a global retail giant. According to Carbonara (2018) in the recommended resource Walmart, Amazon Top World’s Largest Retail Companies article, Walmart is the world’s largest retail company with continued plans for global growth. There are many competitors, one of which is Amazon. How will Walmart continue to be a global giant in the years to come? To maintain the market leader position Walmart will be required to continually look for ways to outgrow its global competitors (Carbonara, 2018).

To understand Walmart and where it is today and what tomorrow holds, it is important to understand the

company’s foundation. “Sam Walton opened his first five-and-dime in 1950. His vision was to keep prices as low

as possible” (Wilbert, 2018, para. 1). Walton opened the first Walmart in the early 1960s in Rogers, AR (Wilbert,

2018, para. 2). One thing that has and will always remain a key component for all Walmart stores is to keep expenses low. There has always been a mentality behind the vision of Walton to demand that employees always

keep costs to a bare minimum (Wilbert, 2018, para. 3). On average, “Walmart saves a typical American family of four about $2500 a year. That’s about what a family of four gets from the government in food stamps. That makes Walmart a major antipoverty force in the United States” (Kestenbaum, 2017, para. 3). Another factor to consider when thinking about Walmart is that “since 1990, the global rate of poverty has been cut by two-thirds. That’s the sharpest decline in human poverty in all of history, more than one billion people have been lifted out of poverty during that period and Walmart is a major force in that effect” (Kestenbaum, 2017, para. 3).