Continuing Bobsville’s non-structural mitigation efforts, create a Public Service Announcement campaign to educate residents on how to prepare for tornado season.

Address the following elements:

Household Mitigation Activities and Preparedness Supplies FEMA recommends

What you need to do at different phases of a tornado (Watch, Warning)

Developing a Plan to Sustain Yourself after a Tornado

Record your message as a slide presentation with speaking notes that could be used to give a 5-7 minute speech. Cite several sources.

Create a trifold brochure to be distributed with the same information. Cite your sources.

Create 2 minutes of audio segments that convey the same information (combinations of 30-second segments, 1-minute segments, or one 2-minute spot).


Hazard Mitigation and Preparedness: Public Service Announcement Campaign

Hazard Mitigation and Preparedness: Public Service Announcement Campaign

Mitigation aims at reducing the chances of loss consequential to an unpleasant event. Agreeably, prevention is better than cure; therefore, the cost of preventing errors is far less than the cost of correct mistakes. The best way to achieve a collective goal is by involving individuals. Non-structural mitigation is a variable concept in emergency management, explaining how people can be involved in mitigation and preparedness activities personally. Public Service Announcements are structured to convey a message in the public’s interest without incurring any cost. For this reason, as this essay intends to prepare a Public Service Announcement (PSA) campaign for residents in Bobsville, it is evident that PSAs are crucial in hazard mitigation and preparedness.

Household Mitigation Activities and Preparedness: FEMA Recommendations

Tornadoes are typically the most violent and devastating storms that can hit a state or neighborhood. Choi, Robinson, Maulik & Wehde (2020) affirm the vitality of promoting individual understanding of tornado preparedness. According to FEMA, household preparedness for a natural disaster, in this case, tornadoes, goes a long way in preventing catastrophic damages. Bobsville can adopt some of the household procedures recommended by FEMA for disaster mitigation. One most fundamental suggestion by FEMA entails taking note of changing weather conditions. For example, approaching storms depict a high probability of tornadoes occurring. Installing emergency radio equipment and signaling alarms for contacting help service centers (Onuma, Shin & Managi, 2017). Home preparedness, should also involve organizing a family responsive and recovery plan. Undoubtedly, the need to create a family disaster plan creates necessitates educating family members on hazard mitigation and preparedness. Besides everything else, it is noteworthy that homes and families recognize a safer and disaster resistant location to lodge during and after a tornado happening. Notably, FEMA also recommends looking out for more following signs, namely, large hail, roar, dark and low-lying clods, to name a few.

Different Phases of a Tornado: What to do

Tornadoes are not spontaneous events. Although all tornado storms are not identical, certain conditions are favorable for forming these natural disasters. Moody (2019), in an emergency management planning analysis, emphasizes the essence of preparing for disasters before they strike. Every stage of a tornado requires an individual to act differently. During the storm development stage, persons are advised to identify safe places or harbors they can lodge throughout the tornado’s life cycle. At the storm, the organization stage put protective attires and adopt more measures to make your harbor safer. For example, Austin & Pinkleton (2015) suggest closing windows, sealing, and binding weak areas. Keep observing the tornado to note the shape and speed of rotation. Further, when the tornado has moved to the formation stage, one should see whether the storm is approaching their haven. If this is the case, individuals are advised to move out or seek a better place to survive the storm. Necessary to note, it is recommended that the firmly established underground lodges are averagely durable.

Personal Sustenance Plan: After Tornado

Ideally, a personal sustenance plan is a handy tool for individuals as well as extending to families. It helps identify support and maintenance means by recognizing strongholds and weaknesses to survive after an anticipated outcome. According to Choi, Robinson, Maulik & Wehde (2020), the uptake of technology such as machine learning can help develop a sustainable survival plan and offers more possible solutions for tornado survivors through data analysis. In this case, a personal sustenance plan should indicate how the individual plans to live along during tornado aftermath. For example, as Onuma, Shin & Managi (2017) recommended, persons, can create disaster kits outfitted with food and water, flashlight, medical supplies, emergency radio, cash, and blankets. Additionally, the plan can contain a guide for family communication, alongside collecting crucial documents such as licenses, insurance claim forms, and policies, certificates, to name a few. As a thumbs up, it is vital to locate a safe place fit for the entire family, and sufficiently enabled.


Ultimately, Public Service Announcement campaigns dramatically augment Bobsville’s efforts to educate its residents on preparing for tornado seasons. Government-sponsored messages intended for the public play an essential role in creating awareness for hazard mitigation and preparedness. FEMA recommends that understanding weather patterns and changing conditions is the underlying step above everything else. The clarity of the storm, alongside following signs like roar and low-lying clouds, should be observed as well. Further, ensuring that society members are educated on what to do in every stage of a tornado sufficiently equips the emergency management plan. Noteworthy, Bobsville can educate citizens on how to develop a personal sustenance plan to actualize full recovery.


Austin, E. W., & Pinkleton, B. E. (2015). Strategic public relations management: Planning and managing effective communication campaigns. Routledge.

Choi, J., Robinson, S., Maulik, R., & Wehde, W. (2020). What matters the most? Understanding individual tornado preparedness using machine learning. Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, 1-18.

Moody, R. (2019). Before Disaster Strikes: An Analysis of Emergency Management Planning.

Onuma, H., Shin, K. J., & Managi, S. (2017). Household preparedness for natural disasters: Impact of disaster experience and implications for future disaster risks in Japan. International journal of disaster risk reduction21, 148-158.