Case Study Two

Due Wednesday October 27, 2021 at 5:30PM

Please submit one copy for the team. Please write down the names of the team members on the cover page. 

Refer to the HBR Case CS 2

For this case study complete the following tasks

Task 1:   Design an executive summary for the case highlighting all the critical points of the case. Your executive summary should be less than 250 words.

Task 2:   Describe in details the main problem in the case. Describe the marketing related issue(s) facing the company presented in the case. Give examples from the case to support your identification of the issues.

Task 3:   Imagine yourself as a consultant to the company in the case, design a comprehensive solution to resolve this brand related issue, explain your solution using examples from the case, examples from real-life, and the academic theory discussed in class and in the textbook.

Limit your analysis to four (4) pages APA style.