Module 1 – SLP


SLP Assignment Expectations

In this course, you will be working on a Session Long Project known as the SLP. Each Module, you will be tasked with completing a portion of the overall project. In this Session Long Project, you will focus on an industry that interests you for the duration of the course. You will use IBISWorld to gather your information.

Accessing IBISWorld:

  1. Click “Additional Library Resources” on the Portal Home Page which takes you to the “Additional Library resources” screen.
  2. Scroll down and click on “IBISWorld” which will take you to the IBISWorld Home Page.
  3. Your journey into a selected industry begins by clicking on the first listing in the gray-shaded box, US Industry Reports (NAICS).


Once you’re in the Reports screen, you’ll see an alphabetized listing of major industries. Each listing has a number in parenthesis behind it. This tells you the number of different areas that you can choose from. You can access those areas by either clicking directly on the Industry or by going to the next box below the Industry listings. For example; let’s look at the very first one under “Browse Reports”, Accommodation and Food Services (13). We can either click on it which brings you to another alphabetized listing showing specific types of accommodation and food services in the US. Or just go to the box and look at the areas under Accommodation and Food Services. Let’s use the box and look at the very first one, Report number 72111 – Hotels and Motels.

As you can see, a long page full of information pops up. The best way to start your research is to view the video by clicking on the old-time movie camera icon to the right of the industry definition. This gives you a brief overview of all the information available on the page. Once you’ve viewed the video, work your way down the page to get familiar with all the different areas. You’ll see that there are eight topic areas, each of which has specific sub-areas. These topic areas are: Industry Definition; The Supply Chain; Major Players; Main Activities; Similar Industries; Additional Resources; Industry Jargon; Glossary. It is from these sub-areas that much of your data for this SLP and subsequent assignments will come from.

Select an Industry Report that looks interesting to you.

Thoroughly review the Report Snapshot and use MS Word to type-up a 1-2 page paper highlighting the key factors regarding the Industry. Please review the following MS Word Presentation: Introduction to MS Word Presentation:


  1. Please describe the industry you are reviewing and why it is of interest to you.
  2. Add the Industry definition.
  3. Discuss components of The Supply Chain such as: Supply Industries, Related Industries, Key Economic Drivers, Demand Industries, Related International Industries, etc.
  4. Discuss the Major players and the Main Activities.
  5. Use the “Industry at a Glance” tab to discuss Key Statistics Snapshot such as: Revenue, Profit, Annual Growth, Wages, and Businesses.

Additional resources for using MS Word:ttps://


Real Estate, Rental and Leasing Sector

Real Estate, Rental and Leasing Sector

            The real estate industry in the United States is very rickety.The real estate industry involves physical properties attached to land and ownership and usage rightsLeasing is either commercial or in the form of land or space. Renting or leasing rates vary. Some Americans choose to buy or develop their own houses because they wish to satisfy their needs and own assets. Since the government is geared towards providing and ensuring affordable and appropriate housing, the industry has been making leaps, thus becoming a major contributor to economic growth. The market contract marginally or increase depending on the pricing, property development rate, interests, vacancy rate.

            The industry sees investors rent or lease spaces to save money, which would be more in buying out or constructing. Renting and leasing of property is interesting because there is a short term commitment. Leasing cuts the burden of buying, maintenance, and repair. With leases or renting, the consumer hangs on to his/her money and save it for settling other needs. Lately, renting and leasing in the United States has been increasing because the consumers have the freedom to upsize, downsize, or relocate. On the other said, renting and leasing generate income for the owners.

           Components of the Supply Chain in the United States real estate sector are diverse. It involves material procurement, sourcing,project& property development, valuation, property management, and regulation. Economic indicators, capital or investment, government Policies/Subsidies,Interest Rates, and demographics are the key economic drivers in the real estate industry. The demand for residence, office space, commercial zones, and recreation and business parks drives rent or lease properties. Material suppliers, land dealers, investors, financial institutions, construction companies are the sole demand Industries involved. Since real estate is not a local phenomenon, the industry is related to international brokerage firms, exporters, real estate finance firms, and consulting organizations that give insights about the market.

           The leading players in the American real estate industry include builders, developers, brokers, residential valuers, mortgage financiers, material suppliers, commercial appraisers, regulators closing agents, Property managers, escrow agents, home inspectors, and Loan securitizes. The real estate business’s main activities include procurement, sourcing, development, advertising, brokerage, property management, financing, and professional services.

            The United States of America’s real estate industry involves the utilization of tangible or intangible assets. Within the last five years, the industry has seen economic growth of 2.6%.  The market size is over 160billion dollars. The industry has created more than one million jobs. The following companies have the most significant market share in the sector Realogy Holdings Corp, CBRE Group Inc., Cushman & Wakefield Inc., and Newmark & Company Real Estate Inc.  The median wage in the industry is approximately 48,000 dollars per annum.


Ibisworld (n.d).

Ibisworld (n.d.

Oertel, C., Gütle, T., Klisa, B., & Bienert, S. (2019). US real estate as target assets for European investors. Journal of Property Investment & Finance.

Tu, J. (2018). Essays on Inbound Foreign Direct Investment in the US Real Estate Sector.