Refer to section “The WH Framework for Business Ethics” of Ch. 2, “Business Ethics,” of Dynamic Business Law for information on the WH Framework.

For this assignment, refer to the scenario located in the “Questions & Problems” section of Ch. 2, “Business Ethics” in Dynamic Business Law. This scenario involves Steven J. Trzaska, the head of L’Oreal USA’s regional patent team, and ethical rules and core values of the company.

Read the scenario in the textbook and complete the following activity.

Create a WH Framework chart, similar to Exhibit 2.1. Refer to L’Oreal’s core values and the primary values in Exhibit 2.3 to determine the guidelines to include in the WH Framework.

Write an explanation ofhow you decided on the list of stakeholders and guidelines to include in your WH Framework. Address the following questions in your explanation:

  • Which stakeholders did Traszka and the management of L’Oreal cater to? Why?
  • What values did L’Oreal’s management choose when they made the decision to fire Trzaska? Why?

Self-Reflection

In addition to your explanation, address the following self-reflection questions:

  • How did the WH Framework help you analyze the situation?
  • Now that you’ve put together the framework, how does the WH Framework help managers with making business decisions?
  • What type of decisions would the WH Framework chart help you make as a manager?

Submit your chart and answers.

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WH Framework Assignment

Introduction

            Patent application is necessary in order to prevent other people or organizations from claiming rights and any monetary reward that results from the use of the product. It shows that one has exclusive rights over the product in terms of making and selling it. In this case study, Traszka, who is the USA regional manager of the patent team was fired due to not reaching the patent quota put in place by the French parent company. This was because he raised the quality standard of products patented in the USA and this resulted to fewer products having to apply for patent copyrights. In this case, we will analyze the ethical ground work that made him be dismissed and assess the stakeholders that he catered to by his decision.  

Which stakeholders did Traszka and the management of L’Oreal cater to? Why?

            The first group of stakeholders that the management catered to was the customer base. Here, the customers are well protected since the businesses that have had their patents issued would have standard quality products. Customer need an easy time when determining which products they want to buy and therefore, if a product or company has patented products, the customers will know that the products are of genuine quality and they will always opt for those products (Gillam, 2020). Another class of stakeholders would be the employees. The employees of the organization have the mandate to inspect the products submitted for patent and ensure that the products are legit and that they fit a certain criteria or quality. If the employees are not careful, they can issue a patent against an already issued one and this will bring on a bad image.

What values did L’Oreal’s management choose when they made the decision to fire Trzaska? Why?

I believe that the values that the management chose in regards to their decision to fire Trzaska were the security and efficiency values. The parent company in France required that each region must achieve a certain quota of patents each period. This means that they need to generate enough revenue regardless of the ethical standards they have violated. They required that each regional office maximize their revenue from the particular product which was patents issuance. This was without regards to the ethical standards that each office held.

Self-Reflection

How did the WH Framework help you analyze the situation?

The WH framework helped in the analysis of the situation at hand by first understanding the reasons as to why different decisions are made. For instance, the parent company must set standards and the revenue goals to be achieved by each regional office. Without these goals, the offices might get lazy. However, there are some considerations to be made in times such as these where each office have their own operational standards and they require certain levels of quality. In the same light, the regional office in USA must agree to remit the required revenues to the parent company while keeping the company standards on quality right. It presents them with a dilemma on whether to violate the ethical standards or agree to assign patents to everyone that knocks on their doors (Novikova et. al., 2019).

Now that you’ve put together the framework, how does the WH Framework help managers with making business decisions?

Firstly, this framework can help the managers make useful decisions regarding to their business. For instance, they will understand why different sectors or departments are not achieving their goals and objectives that they have been given. Secondly, the framework will help understand the different reasons or ethical viewpoints of the department or business and this will help them get the right or neutral business goals without risking the violation of ethical standpoints.

What type of decisions would the WH Framework chart help you make as a manager?

As a manager, the WH framework would help in identification of areas where necessary intervention is required. This will help identify the programs or course of action that would be most appropriate and which one would not work given the circumstances on hand. Employee efficiency can also be checked in terms of balances of power. The employees should have rights and powers to achieve the goals set for them. They cannot exercise the powers efficiently, a manager can check to confirm the reasons behind it and help in its rectification.

References

Gillam, L. (2020). Ethical Principles. Disorders| Differences of Sex Development: An Integrated Approach to Management, 179.

Novikova, G. P., Kaptelinina, E. A., Pashentsev, D. A., Chernogor, N. N., Osipova, N. V., Spirina, E. V., … & Ruzakova, O. A. (2019). Personality Ecological Culture: Universals of Ethical Principles of Human-Environment Interaction. Ekoloji Dergisi, (107).